01 Jun 2016
Pinnacle Esports rebrands to Pinnacle
Pinnacle Sports rebrands to Pinnacle
London, 1st June 2016
Leading gaming operator, Pinnacle Sports, has unveiled a comprehensive rebrand to ‘Pinnacle’ following the recent acquisition of the www.pinnacle.com domain.
Complementing the new brand launch is a bold new logo that showcases Pinnacle’s sub-brands for esports, affiliates, sports betting, casino, B2B and mobile
Pinnacle’s new brand architecture has been designed to bolster the operator’s updated mission and positioning. This features a clear intent to deliver its leading odds, high stakes and ‘winner’s welcome’ policy through intuitive, UX-optimised interfaces on web, mobile and native apps, making the betting experience for eSports bettors even quicker and easier.
Paris Smith, CEO of Pinnacle said:
“Our customers and industry peers have known Pinnacle Sports as ‘Pinnacle’ since we launched in 1998, so our rebrand is really just a natural evolution. We’re now looking forward to building on Pinnacle’s previous success in the esports betting world with a constantly improving product offering under the Pinnacle Esports banner”.Harry Lang, Marketing Director of Pinnacle said:
“The Pinnacle name is synonymous with the best odds and highest stakes in online betting and has been for nearly 20 years. Our rebrand means that esports bettors will see a more dynamic and contemporary brand every time they bet on web or mobile”. For more information about Pinnacle Esports please contact press@pinnacle.com
To become an affiliate for Pinnacle please follow the step-by-step guide here: Pinnacle Affiliates