31 Jan 2019

Pinnacle Solution brings its market-leading esports product to ICE

Pinnacle Solution has unveiled a world-class B2B esports product ahead of ICE London 2019. The B2B arm of online bookmaker Pinnacle.com has developed a dedicated esports offering that will sit alongside its existing sportsbook API and turnkey solution.

As Pinnacle is widely regarded as the global leader in esports betting, the launch of a B2B offering makes it stand out to any operator that is serious about capturing a share of the rapidly growing esports betting market. With over 30 esports titles, more than 3,200 pre-match events, and 1,000 live events available each month, it’s clear that Pinnacle is intent on extending its unrivalled reputation within esports to the B2B sector.

Paris Smith, Pinnacle CEO commented:

“ICE is always an enjoyable experience and the fact that this year’s event coincides with the launch of a new product that we know is the best in the industry makes it even better. There is obviously huge interest in esports at the moment due to the growth that we’ve seen in the industry. Unlike many others, esports is nothing new for us. We’ve had almost a decade to learn and hone our trading expertise in what is a very unique sport from a betting perspective so we are confident in the fact that the quality of our product cannot be beaten.”

Pinnacle Solution’s esports product provides a tailored risk management service on top of its multi award-winning B2C product. In addition to the traditional markets on offer, there are also a range of customer-led proposition options across the industry’s most popular titles like League of Legends, CS:GO and Dota 2.

Marco Blume, Trading Director at Pinnacle said:

“The fact that other bookmakers and B2B providers are now offering esports shows how far its come since we took our first esports bet in 2010. We’re now 18 million bets in, it’s in our top five most popular sports by betting volume, and we have an esports product that everyone in the company is proud of. There is no doubt Pinnacle is a pioneer when it comes to esports betting and the quality of this esports product is just more evidence of that.”

Pinnacle Solution can be found at Stand S3-264 during ICE London between 5-7 February, 2019. Pinnacle’s B2B team will be on hand to discuss the flexible commercial options available to clients as well as answer any technical questions relating to its sportsbook API, turnkey solution or new esports product.

About Pinnacle Solution - Pinnacle launched its B2B offering, Pinnacle Solution, in April of 2018. Pinnacle Solution provides a distinguished sportsbook service that allows its partners to utilise Pinnacle’s industry experience and expertise.