Pinnacle recognised for innovation in esports

Operator shortlisted for 2021 EGR Marketing & Innovation award

Regarded as the go-to brand for esports betting, Pinnacle has further secured its position as a leader in the space, having been named on the shortlist for the ‘Innovation in Esports’ award at the 2021 EGR Marketing & Innovation Awards.

The operator was recognised for the organisation of its pioneering Pinnacle Cup event, which saw teams such as HellRaisers, Gambit, and GamerLegion, amongst others, battle it out for a grand prize of $100,000 earlier this year, as well as its broader approach to investment in the grassroots of esports and efforts to improve the standard of esports betting across all titles.

Pinnacle has become the standout CS:GO sportsbook in recent years, offering unrivalled market uptime, unique betting markets, and more tournament coverage, while also continuing its ‘winners welcome’ mantra by offering the highest limits on the best odds.

Taking its first esports bet over a decade ago, Pinnacle has consistently led the charge of esports betting into the mainstream and its new foray into event organisation with the Pinnacle Cup is another means to further esports reach, while improving its offering to customers.

The winner of the ‘Innovation in Esports’ category will be named at a virtual ceremony on the 30th June.