Pinnacle marks Silver Anniversary with launch of Silver Stakes leaderboards

It all started with a call.

That is how the Pinnacle story began, with one person looking to place a bet on an American football game. While the specifics of that historic bet may be a little hazy, there is no question that it was the start of something big. Over the next quarter-century, Pinnacle would grow from a small startup to a leader in the industry that is constantly looking for ways to deliver better experiences, more options, and the best odds to clients.

View Pinnacle’s 25th Anniversary Video

In celebration of our 25 years in business, Pinnacle has a year full of exciting external and internal celebrations and activations planned. It all kicks off in September with our Silver Stakes leaderboard, the first in a series of leaderboards across a wide range of sports, starting with soccer. Beginning September 11, players can opt in to the Silver Stakes Soccer leaderboard competition running from September 16 to October 1, featuring matches from the English Premier League, German Bundesliga, Italian Serie A, French Ligue 1, Spanish LaLiga, UEFA Champions League, UEFA Europa League, and Copa Libertadores.

Pinnacle will also be launching a Casino Silver Stakes leaderboard, featuring a grand prize stake of $25,000 USD. There will also be raffle prizes and a Casino award of 25 Free Spins on the exclusive Pinnacle Majestic King slot game.

Additional Silver Stakes leaderboards featuring other sports will be announced in the coming weeks.

From the start, Pinnacle has always looked to improve the client experience. Therefore, it was not long before Pinnacle ‘cut the cord’ and moved exclusively online in 2004. Pinnacle quickly became a leading online bookmaker by changing the landscape of the industry, offering low margins and high limits, combined with a gimmick-free online product, making it a better alternative to traditional bookmakers.

Pinnacle’s pioneering ways continued when it took the industry’s first esports bet in 2010, and by late 2014 it had reached 1,000,000 esports bets, and 5,000,000 by early 2017. Not content to rest on its esports laurels, Pinnacle launched a new and modern Esports Hub in 2021 - a standalone esports betting destination designed to meet the demands of the esports fan first, not the sports bettor. The upgrades included new features such as integrated on-page livestreams, easy access to bespoke esports content and, most importantly, an interface built with the esports audience in mind.

In 2018, Pinnacle launched Pinnacle Solution, a comprehensive B2B platform offering its distinguished sportsbook services and turnkey solutions to enable its partners to utilise Pinnacle’s industry experience and expertise. A success from day one, Pinnacle Solution has captured a host of industry awards, including four SBC Esports Supplier of the Year awards, two EGR Esports Supplier of the Year awards, and the 2022 SiGMA Esports Supplier of the Year.

Throughout its history, Pinnacle has focused on building trust within the betting community through its integrity and values by providing a high level of customer satisfaction, and is seen by most players as one of the world’s most credible bookmakers. Pinnacle and its staff are truly humbled and grateful for the support over the past 25 years, and the entire Pinnacle team are excited to continue to bring new opportunities and competitive odds to players of all levels.

For media inquiries, please contact:

Jamie Deans
Communication Officer, Pinnacle

About Pinnacle

Pinnacle has been offering bettors a unique alternative to other bookmakers since 1998. In addition to an established reputation for always offering the best value and an unrivalled betting experience, Pinnacle is also renowned for producing educational content to help empower bettors. An emphasis on continuously developing its risk management expertise has enabled Pinnacle to remain a central pillar of the online betting industry with a commitment to offering customers low margins, high limits, and a unique “winners welcome” policy. Pinnacle wants everyone who enjoys playing on to be entertained and in control. For this reason, Pinnacle has a number of helpful tools to ensure that playing time is always fun, which can be found at