Pinnacle launches new ‘Future View’ website launches new ‘Future View’ website as the foundation for future growth

London, August 19, 2019

Pinnacle is pleased to announce the launch of its new Future View website, offering customers a brand new desktop and mobile experience for its sportsbook and casino products.

Last year was a milestone year for Pinnacle as it celebrated 20 years of providing the best value in sports betting. But while last year was focused on those first 20 years in the industry, 2019 is all about building a foundation for the future.

Future View delivers a modern look-and-feel and is packed with new features that allow customers to personalise their betting experience.

Paris Smith, Pinnacle CEO commented:

“Pinnacle has consistently delivered the best odds, but we admit we haven’t always provided our customers with the most modern website experience. That’s why I am beyond thrilled to announce the launch of our new Future View website. It has been a high priority IT project internally for the last few years, and it provides us with a strong technical foundation and flexibility to expand our product offering. We’ve involved our customers since the early stages of the project, and I’m excited to finally be giving them the modern Pinnacle sportsbook that they have been asking us for!"

Jesse Learmonth, Director of Product Management added:

“The launch of Future View is a massively exciting moment for Pinnacle and its customers, but it’s just one milestone on a much longer roadmap of improvements to follow. Before the end of this year, our customers will also have brand new native apps, a new live betting experience, a new dedicated esports portal, and a whole lot more. Our teams are doing an incredible job of executing against a very busy roadmap as we work to improve our customers’ experience. We’re committed to being the best bookmaker in the world for the next 20 years, and Future View puts us on strong footing to achieve that. We’re just getting started.”

Though the website is new and improved, customers will still benefit from the same best odds, high limits, and unique ‘Winners Welcome’ policy that has helped Pinnacle stand out from its competitors over the last 20 years. Pinnacle also remains committed to being the bookmaker of choice to educate and empower bettors with its informative ‘Betting Resources’ content portal and insightful dialogue on the recently launched Pinnacle Podcast.

Future View is now live at

About Pinnacle - Pinnacle is a respected industry leader with over 20 years experience in online betting. With an established reputation for always offering the best value and an unrivalled betting experience, Pinnacle took its first esports bet back in 2010 and has been committed to the development of the sport ever since.

For more information about Pinnacle please contact [email protected]