Leading gaming operator, Pinnacle Sports, has unveiled a comprehensive rebrand to ‘Pinnacle’ following the recent acquisition of the www.pinnacle.com domain.

A new affiliate site, ‘Pinnacle Affiliates’, has also launched at www.pinnacle.com/affiliates. In addition, Pinnacle has introduced a new contemporary brand architecture and dynamic design style that has been rolled out across its desktop and mobile sites, along with all supporting marketing materials. 

Complementing the new brand launch is a bold new logo that showcases Pinnacle’s sub-brands for affiliates, sports betting, casino, eSports, B2B and mobile.

Pinnacle’s new brand architecture has been designed to bolster the operator’s updated mission and positioning. This features a clear intent to deliver its leading odds, high stakes and ‘winner’s welcome’ policy through intuitive, UX-optimised interfaces on web, mobile and native apps, making the betting experience for sharper bettors even quicker and easier.

“Our customers, industry peers and team members have known Pinnacle as ‘Pinnacle’ since we launched in 1998, so our rebrand is really just a natural evolution. We’re looking forward to sharing new creative assets with our affiliates and enjoying the next 18 years of profitable partnership”.

“The Pinnacle name is synonymous with the best odds and highest stakes in online betting and has been for nearly 20 years. Our rebrand means that affiliates will work with a more contemporary and dynamic version of Pinnacle that will ultimately convert more bettors for them”.