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This article explains to soccer bettors how to use standard deviation for handicap betting. By understanding this, you can gauge the probability of a team covering the spread more accurately, which can translate to more profit.

On February 28th, Ronda Rousey will defend her UFC women’s Bantamweight title against challenger Cat Zingano at UFC 184. This UFC 184 betting preview takes a tactical look at factors to consider when betting the main event.

When betting on soccer live bettors must be wary of falling into a trap of being swayed by events that occur in a relatively short space of time. This article looks at why bettors shouldn't overweigh the importance of a goal glut in the first half…

Pundits are often heard saying the phrase "the FA Cup has harmed their league form". But is this true? If so soccer bettors could factor this into their betting. This article looks at whether or not an FA Cup run can hinder a team's league form?…

The Tennis calendar exposes players to a variety of conditions; with a number of tournaments held at extreme altitude. This article assesses the effect altitude has on tennis matches, and whether tennis bettors can profit from having detailed…

Cricket bettors' focus will be on the 2015 Cricket World Cup when it starts on February 14th. This Cricket World Cup betting preview looks at the format, and the betting market before a ball has been bowled.

The outcome of a soccer match is dependent upon numerous factors, all of which should be considered before betting. This article focuses on referee bias towards specific teams, and whether or not bettors should factor in the identity of the ref…

Ahead of the Fantastic 5 weekend that featured a host of big sporting events such as Superbowl XLIX, Australian Open Final and the World Handball Championship Final our Head of Sportsbook sat down for another one of his infamous Q&A’s. Below…

This article explains the dynamics of doubles tennis betting, and considers a number of tennis betting angles you should consider the next time you bet.

Think you know your sports? Put your knowledge to the test for this weekend's action and predict five results for a chance to win a great prize. Learn more about Pinnacle’ Fantastic 5 Twitter contest, and enter now.