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There is no doubting that advanced analytics improve our understanding of sport. Whether a team analyses data to improve performance or bettors do it to make profits, it is important that data is collected in the right way and analysed properly.…

The top two sides in the Serie A league table meet in this weekend’s highlight fixture. Inter Milan will be hoping to put a halt to Napoli’s winning run and take top spot. Ahead of the fixture, analysing statistics can help bettors find value in…

At the most basic level, making money from betting requires two things. Skill and luck. Whilst many bettors fail to acknowledge the influence of the latter, measuring the former is also often overlooked. This article shows why it is important to…

David Sumpter, a professor of Applied Mathematics, has shown how soccer can be dissected and broken down into numbers, patterns and shapes in his book Soccermatics. Having already developed a betting model, he has now written a two-part article…

Different European soccer leagues are perceived to have varying levels of entertainment – but how accurate are these perceptions or 'myths'? Read this article to find out how entertainment value, namely how many goals and shots there are per game…

Handicap betting is often seen as an advanced form of 1X2 or Money Line betting. Some bettors are put off because it seems complex but handicap betting offers a unique challenge by balancing the chances of either side winning a match with a…

After another week of NFL action, the postseason picture is as unclear as ever. The Kansas City Chiefs travel to Oakland for this week’s highlight fixture with the Chief vs. Raiders odds pointing towards a fairly event contest. Read on for some…

Analysing a tennis player’s tendencies when assessing them as a betting option is critical. One area bettors may wish to examine is whether a player’s motivation level changes in bigger or smaller events. This article looks to identify tennis…

Can Jurgen Klopp’s Liverpool show their top four credentials when they take on Tottenham this Sunday, with Mauricio Pochettino’s men looking to keep up with the two Manchester clubs at the top of the Premier League table? What value can be found…

Second-placed Valencia host Sevilla this Saturday with just two points separating the La Liga sides. The Valencia vs. Sevilla odds offer plenty of opportunity for bettors, while both teams will be looking to maintain their form and gatecrash…