Pinnacle does things differently to other bookmakers. While our competitors are falling over themselves to invent ever-more outlandish promotions, we are unashamedly no-gimmicks. Our unique no-nonsense approach means it is in our interest to explain how betting works and Betting Resources is how we do that.
Why we want smarter customers
Pinnacle’s business model is built on three pillars.
- The most competitive odds online
- Limits that can accommodate pretty much any bet
- Not restricting winners
The more bettors that understand the concept of ‘value’, and how bookmakers work, the more will appreciate these core principles. This is why we take a proactive approach to educating our customers through Betting Resources. We want smarter customers and Betting Resources - with a Live Feed full of expert content and unique betting updates - will help us achieve this.
Betting insight whatever your level
Betting Resources is one of the largest collections of betting related educational content online. There are over 800 articles in our archive that cover both a wide range of subjects, as well as learning levels.
Listening to our customers we realised that there are many hungry to be challenged with complex betting concepts. If that sounds like you our advanced level articles should satisfy your thirst for knowledge like how to build a betting model or apply Pythagorean expectation and the Log 5 method to NBA prices.
Equally there are many bettors starting at the foot of the learning curve who are much more interested in basic betting themes, such as how a bookmaker works or an introduction to the basic bet types. Betting Resources caters for both groups and those in between with an intermediate grasp of betting - our distinct content categories, styles and learning levels make this possible.
Expert analysis of major sports events
We have a team of authors who not only have a great understanding of betting concepts and strategies, but also have expert knowledge of the sports they can be applied to. From soccer, football and baseball, to basketball, tennis and many more, our in-depth preview articles can help bettors implement strategies in the right way.
The Pulse Newsletter – Exclusive access to content
Whether it is the latest review of betting tipsters or an interview with a stock trader turned professional bettor, the Pulse – our monthly email newsletter - provides exclusive access to the best of Betting Resources before it appears online. As well as receiving the latest Betting Resources content, you’ll get insightful betting market updates and be given the chance to enter our latest competitions.
Sign up to our Pulse newsletter and you’ll get all this great content in your inbox, and the opportunity to learn more about how betting works.
What readers say about our content
We are on a mission to explain how betting works and we have a rich archive to prove it, but don’t take our word for it. Here is what readers have said about our Betting Resources articles:
“Their articles are really insightful; worth a read always if you wanna take betting a bit more serious”
To keep up-to-date with our latest articles and interact with our team, follow us on twitter @PinnacleSports
Engaging with our users
We like to hear from our readers, to learn what they took from our articles, answer questions and take suggestions for future publication. Please get in touch, and if you feel you have an article worth sharing, we can consider it for out special Guest Contributor section.